Competitive product intelligence analysis has a significant and positive effect on the success of brands and businesses. Competitive product intelligence analysis can help you understand the products and services provided by your own brand and other brands in the same market, the volume of marketing activities, and customer awareness of different brands and participation, as well as KOL's activity footprint and other dimensions of the difference.
From R&D, product management to sales and marketing, competitive product intelligence has positive value for the entire organization. Obtaining timely and accurate competitive product intelligence will provide a valuable source of information for brands.
Competitive product marketing activity comparison, digital strategy, and strategic dynamic monitoring
Development of industry technology and therapy, tracking of new product launches
Responsible for the competition situation of regional market activities, and the dynamics of cooperation between key customers and competing products
Determine the objectives of the competition analysis project, monitoring channels and platforms, and monitoring evaluation indicators
Import historical data to complete the proof of concept of the system dashboard and customized reports, check and improve the design of related evaluation indicators
During the formal implementation of the project, regularly review and adjust the design of relevant evaluation indicators according to changes in market competition dynamics
